As a former Navy SEAL, FBI Special Agent, and SWAT operator, I’ve fired countless rounds of ammunition from weapons. That type of repetition produces a certain amount of muscle memory to be sure, which is not necessarily a bad thing. But does an established muscle memory mean I can stop…


“How long should I stay in?” is one of the most common questions I get when I talk to people about ice baths. It’s a fair question and I’ll give you an answer. …


Ebb and flow is the natural cycle of life. The most powerful natural force on earth, the ocean, ebbs and flows. Ebb and flow, “A recurrent or rhythmical pattern of coming and going or decline and regrowth.” Decline and regrowth, literally the rhythm of life. If we recognized, accepted, and…


Whatever version of my 365 at 36.5 cold exposure challenge you choose to undertake can seem a bit daunting. If you’ve never done cold exposure consistently before then the thought of 5-days of cold showers feels like a lifetime. If you are a cold exposure practitioner, perhaps you want to…


In early March 2020, business was good. If I asked you to evaluate your leadership culture, you would have said “We’re doing great, Errol!” Everyone was making money, jobs were plentiful, and you were confident in your ability to lead. There was no reason to question or evaluate what you…


There are things you simply must get done every day that do not feel like they carry grand meaning. You have to wake up, brush your teeth, get the kids ready for school, walk the dog, have coffee and breakfast, drive to work, sit at your desk, work, (maybe) try…


What is the intention of 365 at 36.5? The beauty of this question is that the answer will be different for everyone. However, I strongly encourage you to find an answer, or your intention, before you start. Make it about more than just getting in.

What can this look like…


Why am I focusing my new personal challenge that I call 365 at 36.5 on ice baths and cold exposure instead of some other form of mental, emotional, or physical activity like breathing, mediation, or exercise? The short answer is focus and intention. You cannot hide from the cold.

The…


What will 365 consecutive days of ice baths at 36.5 degrees do for you as a leader and human being?

Let’s find out together!

I have been working on a personal challenge for a few months now, and I’m excited to finally share it. I call it 365 at 36.5


“Errol, don’t you mean, ‘Read your book?’, not, ‘Write a book’, to become a great leader?”

Well, yes and no.

Yes, if you read my book, The Process, Art, and Science of Leadership: How Leaders Inspire Confidence and Clarity in Combat, in the Boardroom, and at the Kitchen Table, I…

Leader 193

Author — Speaker — Executive Coach — Wim Hof Instr. — Former Navy SEAL& FBI Agent. Leadership guidance based on the worlds most elite military & LE orgs.

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